Wednesday, November 19, 2008
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Eliminating Downtime For Your E-Commerce Store.By:
Keeping your website running isn't the only technology concern for today's small e-commerce businesses. Your customers rely on your ability to communicate with them via email, telephone, or fax. A failure in any one of a number of your infrastructure technology systems can disrupt your operations, keeping you from shipping orders, answering calls, taking orders, and processing credit cards.
System downtime has a cost well beyond the time you spend fixing the product. The total cost of a system outage includes increased labor cost to handle customer service concerns, lost revenue from refunded or cancelled orders, customer dissatisfaction, and the opportunity costs in spending your time not working on your business.
There are a variety of different infrastructure components that an e-commerce business relies on to operate including electrical power, Internet access, website hosting, email, and core software applications. If any one of these systems fails, the ability to serve your customers can be disrupted.
If your Internet connection is down due to your DSL or cable provider system being unavailable, most of the typical e-commerce business's systems grind to a halt. Without Internet access, you are unable to send or receive email, produce shipping documents, or receive orders from your storefront. Setting up a wireless Internet access system as a back up to your primary ISP is a cost effective way to reduce your system downtime.
Setting up your network to access multiple ISP services is becoming easier, and less expensive. Low cost intelligent routers which monitor the ISP connections, and automatically route connectivity to the service that is "up" are easy to install, and will keep your business up and running when your primary high speed connection goes down.
If your phones lines are down, both customers and vendors have challenges working with you. The solution to this comes from a variety of new toll-free telephone services that can route your inbound calls to multiple phone numbers simultaneously. You can program them to call just your landline, or both landline and mobile phone. If you use VOIP, you can have it route calls to your VOIP number, but in an outage, have it also ring a landline or cellular phone.
It seems these days that the electrical utilities are becoming less reliable in many areas of the country. Installing UPS (Uninterruptible Power Supplies) can give you short-term back-up power, but it can be very expensive to equip each critical device in your business with hours of UPS back up. Remember, its not just your PC that needs a UPS, but also routers, modems, switches, phones, and servers also need to run.
An inexpensive solution for longer-term power outages is to have a back-up generator available onsite. You can pick-up an inexpensive generator at your local home center, and you can have an electrician install a basic generator connection switch to your circuit panel. In the event of a power outage, you can start-up your generator, plug it into the generator transfer switch, and flip a couple switches, and all your systems can be operating. Make sure you test this system occasionally to make sure your generator starts easily, and that you have configured you switch on the proper circuits.
Most online stores are hosted at reliable web hosts. One of the most critical integration items it to make sure your payment processing system is equally reliable. It doesn't do any good to have a reliable website that can't process a credit card when a customer makes a purchase.
Should you be unfortunate enough to suffer a true catastrophic failure of your systems, you will need a back up of your business records and data files to get back up and running. It is vital you back-up your systems including your local PC, and take copy of your files off-site to a secure location at least once a week.
Testing your systems everyone once in a white (say quarterly) is a prudent way to make sure you systems will run well when needed. There is nothing worse that having a critical system outage, and then having your back up not work either. In that situation, you have to fix two systems, not just one. The disruption to your e-commerce store can be significant in this situation.
The benefits to your customers, your employees, and your own personal stress levels are significant. A business doing only $500,000 per year in business loses over $100 per business hour when operations are disrupted. The distraction can cost you even more by taking your time away from growing the business, to putting it onto fixing it. Every 1% of down time can cost you over $3,000, plus disrupt your life. Inexpensive investments in redundant and back-up systems can pay for themselves quickly, and easily.
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Edward Cole's online baby shower party store has shipped thousands of orders. Edward is part of the management team at PartyPail.com, and he says that the rubber ducky baby shower is one of his favorite shower themes.
